What's this episode all about?

The Cost of Acquisition can dictate a lot of our decisions in business. The liquidity of having cash on hand can often make or break an opportunity for us. So how do you find the optimal vehicle for wealth that creates returns that offset the cost of acquisition? Joey and Russ talk about the importance of control in investing. They explain that most people’s money doesn’t reside in a place that they can easily access. As a result, they end up making decisions because they HAVE to not because they WANT to. The guys then explain why retraining our mindset to investing in life insurance policies allows us to see the freedom that we can attain that would be impossible with a traditional 401k or IRA fund. This episode helps highlight why we have to look at liquidity in our investments and that the cost of acquisition is often more about the limitations of our money than the amount.

Top 3 Things
You’ll Learn

1. What the three buckets of the cost of acquisition are and how to properly recognize it in investing decisions
2. How you can recognize both the seen and unseen costs of business and retraining your mindset beyond the initial seen costs of an action.
3. Why Infinite Banking Concept is an AND asset that gives you access to both returns from the insurance company AND the freedom to invest in areas that yield a higher rate of return.

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